Our Values

So Good Sober celebrates the vibrant life of recovery, inspired by the resounding ‘so good’ response to our journey. Our brand reflects the freedom, joy, peace, adventure, and hope found in overcoming addiction. We aim to showcase the incredible possibilities of a life unburdened by substances and bad habits.

At the heart of our brand are four core values that guide us: Freedom because true liberation is at the core of every step in our journey; Fun because laughter and enjoyment are vital aspects of a fulfilling life; Connection as we believe in the strength found in building genuine relationships; Adventure because life in recovery is an exciting journey filled with new experiences.